NBWS: Interactive campaigns build buzz with fun

News/Web Culture/Youth Trends/Laura Petrecca
Found on: usatoday.com

Here are two examples of great buzz branding websites that advertisers are using to reach out to their client's customers online.

1) OfficeMax did it with their holiday promotion ElfYourself.com

2) M&M's the "character creator" on its new BecomeAnMM.com which was promoted during Tuesday night's season premier of American Idol.

Viral marketing is key these days to get the consumer to pass along the product message -- believe the hype!

USA TODAY post:

Some marketers are getting personal in their viral marketing as they continue to invent ways to interact with consumers online and try to get them to pass along the product message.

Today, job site CareerBuilder.com will announce the launch of Age-O-Matic.com, a site where consumers can upload a photo of a themselves or someone else, alter the image in a way that ages the person about 50 years and pass the result on to others via e-mail. The underlying message: The stresses of a bad job will age you.