Cingular to Sponsor YouTube Battle

News/YouTube/Cingular/Videos/Ed Sutherland
Found on: internetnews.com

Cingular Wireless is tuning into the hot community video site YouTube by sponsoring its "battle of the bands" competition.

In YouTube Underground, a promotion running Oct. 2 through Oct. 18, members of the online video-sharing site vote on videos submitted by independent musicians.

Cingular said its sponsorship is a natural extension of its efforts to attract subscribers, "demonstrating our unique approach to mobilizing the music experience for our customers," John Burbank, vice president of marketing, said in a statement.