Social Media Sites Start Snagging Big-Name Marketers

Social Networks/News/Article/Gavin O'Malley
Found on: adage.com

Attempting Internet alchemy, MySpace has been busy turning its immense popularity into revenue. In the last month, it has launched a microsite sponsored by Pepsi-Cola's Sierra Mist for aspiring and established comedians, and entered a sponsorship deal with Walt Disney Pictures to build buzz for this summer's "Pirates of the Caribbean: Dead Man's Chest."

Wendy's integration strategy
Wendy's, which is the exclusive site sponsor through this month, is hoping for a little of that creative magic to rub off. "Bolt amplifies the creative energy that has become a defining characteristic of this generation," explained Robyn Simburger, Wendy's director-media. "Wendy's partners with companies that integrate our brand with dynamic programs that foster community and collaboration."